Résumé

Vanessa Puig

Northern NJ /NYC Metro Area | Contact

Summary

Several years of experience writing and editing for various media to promote programs, legislation, campaigns, and technology services.

Skills

Technical 

  • Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Dreamweaver)
  • Web Content Management (Drupal, WordPress, Basic HTML/CSS)
  • Email marketing campaign tools (MailChimp, Constant Contact)
  • Video editing (Vyond, Adobe Spark, iMovie)
  • Survey creation and analysis (Qualtrics)
  • Microsoft Office Suite

Communications

Press releases, copywriting, copy editing, speech writing, script writing, training/facilitation, marketing, event planning, media relations, social media, advertising

Languages

Spanish (limited working proficiency) & Japanese (elementary level)

Certifications

  • ITIL v3 Foundation Certification
  • Japanese Language Proficiency Test (JLPT): Level N5

Experience

Weill Cornell Medicine, New York, NY
Communications Specialist (3/2013 – Present)

  • Developed the IT department’s first communications plan. Responsible for all departmental communications to promote our services, including service announcements, marketing, website maintenance, social media, video creation, and project-based work.
  • Develop, coordinate, and facilitate Tech Tuesdays, a weekly session promoting IT services via live and online demos. Reached over 1,400 attendees in 2020.
  • Coordinate marketing for annual SMARTFest, which educates the WCM community on our services in a trade show-style format. Our promotion helped attract over 1,100 attendees at our last event.
  • Facilitate dozens of training sessions per year for various applications: Qualtrics, Adobe InDesign, Poll Everywhere, Zoom, and Microsoft Teams.
  • Develop promotional and educational videos for WCM community, including script writing, video editing, and voiceover work.

Miami-Dade County, Miami, FL 
Office of the Chair, Chief Media Aide (3/2008—8/2012)

  • Assisted Miami-Dade’s 13 commission offices with all media- and communications-related content, including press releases, website content, newsletters, speech writing, and copywriting.
  • Created successful communication campaigns for various programs including:
    • Miami-Dade Blue: Miami-Dade’s health care plan for low-income residents. Within first three months of the program’s launch, more than 800 residents were enrolled in half the time projected.
    • Haitian Food Shortage: Coordinated 2008 media campaign which collected and delivered over 19 tons of food to Haiti.
    • Mom & Pop Small Business Grants: Consistent media communication and online social networking boosted interest and application submissions for this grants program, with approximately 9,000 application downloads from our website.
  • Organized press conferences and interviews. Fielded inquiries and public records requests from press.
  • Managed day-to-day tasks of other media aides and interns.

The Samantha Foundation, Inc., Miami, FL
Administrative Director (10/2005—2/2008)

  • Responsible for launch of organization’s first major campaign – The Home Safety Project – to educate caregivers about childhood injury prevention
  • Responsible for annual fundraiser, which raised over $200,000 in three years
  • Wrote and submitted grants that garnered $23,800 for safety programs
  • Wrote and designed promotional materials, including safety tip sheets, flyers, programs, brochures, packaging, and web content

Education

University of Miami, Coral Gables, Florida
Bachelor of Science in Communication
Dual Major in English Literature and Public Relations

Miami-Dade College (Independent Coursework)
Web Design Basics Course: Adobe Dreamweaver